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 Website Optimization

Optimizing Your Website

Website Optimization or Search engine optimization is often about making small changes to parts of your website. When viewed singly, these seem like minute improvements, but when combined with other changes, they will have a greater impact on your site's visitor experience and improve your sites performance in organic search results.

Search engine Website optimization is about doing the best for your site to get it noticed when it comes to the being spidered by search engines.

Always create unique, accurate page titles

A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.




<title> How to bring the search engines</title>

<metaname=description content= your content>



If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Words in the title are bolder if they appear in the user's search query. This can help users recognize if the page subject is similar to what they are searching for.

For example the title for your homepage could list the name of your website/business and include other snippets of important information, like the physical location of the business or maybe a few of what the site is about and what it offers.

Deeper pages titles on your site, should accurately describe the focus of that particular page and also might include your site or business name.

Good practices for page title tags

Be Accurate about the page content Make the title communicate the topic of the page content.


  1. Choose a title that does not relate to the page content.

  2. Using default or nonspecific titles like "Untitled" or "Second Page 1"

  3. Create ambiguous title tags for each page. Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.

  4. Using a single title tag across all of your site's pages or a large group of pages

  5. Use long, non-descriptive titles - Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

  6. Using extremely lengthy titles that are unhelpful to users

  7. Stuffing unneeded keywords in your title tags, known a keyword stuffing.

Website optimization requires that you work with Google in all aspects of their rules for building a successful online business.

What have you got to lose?

Remember Google uses these rules for the internet user and for website owners so the two can come together and trade successfully.


Web site optimization is just one of the vital ingredients for your online business. Like the working parts of an engine if everything is in its place then the engine runs smoothly.

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