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The Mind Set of Linking

chain-link-image.jpg The mind set of recoprocal linking is why on earth do people want to attach themselves to your site ? Well the idea behind this, seemingly suicidal tendancy, is so that they can put together an effective strategy.

Reasons for wanting genuine Association with your website

The relationship of one genuine article to another is good reason, and the ones that received the most  were the ones that had the most value. The simple concept was that the site owner that provided the best reason thought he was offering something of value to the users of his website. Originally site owners cared about their visitors and didn't see sending them to another site as a problem.

Greedy Versus Caring Linkers Linkers

The old notion that sending people by associating to someone elses site because you ran a caring business has gone and in its place commercialism has taken over.  Now people think that sending a visitor away is like committing suicide. You have lost a potential customer and you were losing some of your PageRank to another website instead of keeping it for yourself. People now hoard PageRank and try and keep their visitors to themselves. As the value of exchange became better known, some started selling them for money or swapping them with every website they could find. All of this complicated what Google had to do to find the real reasons.

Valuable relationship Exchange
It has always been a bad idea to buy or swap details with irrelevant websites, you need to seek out  real people that connect to valuable sites. Millions of site owners still care enough about their visitors to offer them linking to websites of value. The risk of losing a potential customer turns out to be relatively small, as a person is not likely to leave unless he or she does not find what they want. Google has evolved, as well, so the notion of PageRank being given away is no longer valid. In fact, it can look over the top if you have a website that has no external links.

Seeking Partners

Site optimisation is seeking out potential joint partners, that are relevant to your site. But why would anyone unite to your site?  If you have a website that sells second hand children toys.

A site about the different top of the range of  children electric toys might attach importance to a certain page on your site, if some interesting and unusual children toys antique cars were listed there.

A blogger who is looking for interesting data on the used children toy market -- and who does care about your second hand children toy listings -- might be enticed to join you if you provide him with rich data based on the usage of your site.

Various websites have many diverse reasons for linking and are as numerous as the number of relevant websites, even if there are many thousands of such sites.

When going after high quality exchanges, it is worth assessing their potential interest on a one-to-one basis. For the greater number of websites, you want to find a common need that will interest a large number of them.

What Future Associates Look For

Generally sites will not exchange URLs to you to help you make money. Here is a list of things that will attract would be associates to you:

  1. Quality, unique and valuable content not commonly found on the web.

  2. Quality content including software tools of high value that you allow them to place on their website.

  3. A well designed website with a great user experience. A badly designed website will prevent you getting a connection.

  4. A popular website with constantly changing innovative, quality content.

Now you understand the reasoning behind designing your site especially to appeal to anyone wanting to associate to you. Create a nice design and build non-commercial content of value. If you have a website then, the question is, how can you do to make it more appealing to them? Researching the requirements and desires of potential business partners is the first step to attracting potential associates.




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Googles Rules
Link schemes Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of them count towards your rating. The sites that exchange website URLs to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the relationship, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results. Examples of schemes can include: * BackLinks intended to manipulate PageRank * Connect to web spammers or bad neighborhoods on the web * Excessive reciprocal or excessive exchanging. * Buying or selling the ones that pass PageRank

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