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Selling a Business ProductSelling Your ServiceLike everything in business you have to have a plan. Maybe you are thinking, "I do not need one," I can even hear you sighing, no its not as bad as it first seems. You plan when you go on a vacation, when you throw a party you plan that as well, so what is so difficult in planning which type of business product or service to promote Your retail product or Service Plan must fully describe your ebusiness service or product, and emphasize the benefits to your potential and current customers. Never tell your readers which 999 types of tea you carry in your "One Thousand World Teas" shop. Instead explain to them why busy, two-career orientated couples prefer shopping in a fully service-oriented store that records clients' like and dislikes and caters for the smallest parties at short notice. Place all the emphasis on the areas where you know you have an advantage over the competition. In your service plan identify the niche in your target market for which your service or specific business product can provide a definite solution. Now for the parties that have a vested interest in your business product or service.
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![]() How Important is The Appearance of Your Shop Front?
When you open a shop, remember to think like a customer. You are walking along the high street and you see an attractive looking shop and as you draw nearer you realise from the window display that it is selling the type of product you are looking for. Ask yourself this, if the shop front had not been attractive to you, would you have even stopped to look? Like a moth attracted to a bright light, so we are attracted to things and objects that stir the agreeable parts of our brains. Remember this when you are planning your shop, it is the first line of attraction for your customer. So get it right, and don't cut corners. |
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